Horizon Payroll Solutions -
In Tandem With - SHARPE CREATIVE.
Horizon Payroll Solutions is a “satellite payroll team” - think of them more like an extension of your team for small businesses. Side-by-side, and invested in customer success, they work with teams to alleviate the nightmares and stresses that come from payroll. Stop pushing paper and push your business.
We were tasked with giving them a rebrand along with providing a clear and concise way to penetrate the market to stand out. here are a few of my concepts!
Concept 1 - Still modern and relevant in execution, but more refined, experienced, and established in look and feel.
• Confident & approachable
• Path to the horizon leading to a brighter future
• Abstract Shaking hands/connection/partnership
• Bridging the gap and filling the void of payroll needs
Through the design pieces below I explored ways to transition the idea into branded elements, to help our client see the whole vision for this concept.
Concept 2 - This concept uses a clean and simple wordmark with playful treatments and a mascot to act as a personality to relate with customers.
• Polished with a touch of playful and friendly
• Burst of energy into a corporate market
• Approachable, relatable – solutions personified
• H icon creates a scene to add motion and depth
Through the design pieces below I explored ways to illustrate the potential of this concept.
